Innovative Brands is, and always has been, all about the creative process. Our design team consists of a group of well-established designers with high-profile names in the industry. Our head of Design, Simon Koop, has over a decade of experience designing super sport cars for Spyker cars. That’s not all, from phones to astonishing interiors, Simon has extensive experience in designing an array of products all over the world.

Deliberation
The creative process is the first step of creation, we attempt to construct a clear concept created with the wishes of the client. This process is commenced by a series of meetings with the clients, to ascertain the exact details of the what, why and when of the product. Clients can expect several questions like the following:

• What is the purpose of the product?
• What is the budget for the project?
• What would be the preferred timeframe?
• What are the required features of the product?
• What is the general priority structure for the project?

Our design team is heavily involved in these talks to ensure the clarity of the overall picture. Afterwards our Design team starts working their magic, drawing up concepts and flowcharts to figure out item specifics. While all of this is happening our client support team is constantly available for questions or additional information.

Concept revision
Once the Design team has drawn up the first concepts and flowcharts we go through several rounds of revision where both the client and our team come up with improvements, these revision rounds are essential to smoothen the eventual process. The better and more things get assessed , the less costs will be incurred throughout the creation procedure.